Hudson’s Bay Relaunches Hudson’s Bay Rewards, Giving Customers More Points, Better Value, and Personalized Offers in New App

Hudson's Bay, one of Canada’s largest apparel retailers, has relaunched its Hudson's Bay Rewards program. With a new app, the brand has brought a slate of new, fun, and valuable Rewards experiences. The Hudson's Bay Rewards app delivers exclusive offers that are personalized to members based on preferences and shopping habits, in-app 'Quests' that take members on a journey for higher returns, access to special events, and other perks. 

Hudson’s Bay Rewards members earn points by shopping in store or online at Hudson's Bay and Zellers, as well as by using the company’s co-branded Hudson's Bay Mastercard. Shoppers can achieve different levels of membership through a 3-tiered program: Hudson's Bay Rewards, Rewards Plus, and Rewards VIP. The more points earned, the higher the level for increased earning and redemption rates. 

New to the program is in-app Quests, which are a series of linked milestones that offer a bonus reward once complete. For example, a quest may be to build a head-to-toe outfit from Hudson's Bay. Once complete, a bonus is earned. 

To redeem, points can be applied instantly to any purchase. Shoppers have access to thousands of national brands across beauty, home, apparel and accessories.  

"Hudson's Bay was one of the first to introduce a Rewards program in Canada, and since then we have seen tremendous change in how people are shopping, how they are prioritizing their purchases, and what they are looking for in a loyalty program," said Kevin Parry, VP Credit and Loyalty at Hudson's Bay. "We wanted to level up our rewards game - giving our customers an exceptional experience that essentially lets them earn more points faster, to redeem for the things they need and want for themselves and their families, and have some fun while doing it." 

Read More on Loyalty360:  

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American Family Rolls Out Rewards for Infrequent Drivers; Hudson’s Bay Delivers a Digital Game-Changer; and More 

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