Häagen-Dazs is reminding fans of its upcoming Free Cone Day. On May 14, Häagen-Dazs customers can celebrate by visiting participating Häagen-Dazs shops to enjoy one free scoop of ice cream in a sugar cone, cake cone, or cup. Not only is this an excellent way to promote customer loyalty and brand advocacy; it also marks a social responsibility effort as well.
“Häagen-Dazs knows our customers deserve our best, which is why we are celebrating our customers with free scoops on May 14, an ongoing commitment to support honey bees and a brand new way to earn rewards at Häagen-Dazs Shops,” says Adam Hanson, The Häagen-Dazs Shoppe Company President and General Manager. “We look forward to Free Cone Day every year as an opportunity to thank our loyal fans while simultaneously recognizing the pollinators that make our ice cream possible.”
Häagen-Dazs is built on a passion for transforming the finest ingredients into extraordinary ice cream. To continue doing so, Häagen-Dazs is bolstering its decade-long commitment to help some of its hardest workers: bees. Bees are critical to the environment, supporting one-third of the world’s crops, including ingredients that are used in more than one-third of Häagen-Dazs ice cream flavors. Without honeybees, there would be no Vanilla Swiss Almond, Strawberry, or Rocky Road.
To continue its Häagen-Dazs Loves Honeybees initiative, Häagen-Dazs is currently in the process of earning the Xerces Bee Better Certification for several of its ice cream flavors. Developed by its partner The Xerces Society, the certification is a third-party, verified standard that requires the elimination of harmful pesticide practices and the creation of large pollinator habitats on farms. When consumers choose Bee Better Certified products, they can feel confident that their decision directly benefits farms that prioritize pollinator conservation.
The company is also debuting a new reward program called the Häagen-Dazs Sweet Rewards program. The loyalty program enables fans to earn points with every dollar they spend at Häagen-Dazs Shops. Points can unlock exciting offers, redeemable all year long. Once customers download the app and sign up for the loyalty program, they will earn a free cone following their first purchase. The app is now available for on both iOS and Android platform.

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