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First Watch raised $600,000+ for the V Foundation for Cancer Research over the course of 2022. The donation is an effort of the partnership to reach the V Foundation’s goal to achieve Victory Over Cancer®.
To raise the funds, First Watch donated 25 cents from every kid’s meal sold to the V Foundation’s Dick Vitale Fund for Pediatric Cancer. The Vitale Fund raises awareness for and funds pediatric cancer research, with 100% of donations going directly to research grants.
“Just being kind is a way of life at First Watch, and it’s been inspiring to see how our youngest customers have taken this to heart of the last year, with kids helping kids — meal by meal — to power a movement to find cures and change lives,” says Chris Tomasso, President and CEO of First Watch.
In addition to the donations from kid’s meals, First Watch hosted local pre-opening Friends & Family events for new restaurants to join the V Foundation mission. At these events, customers were given a free entre and beverage, with the opportunity to donate the value of their experience to the V Foundation.
Read More from Loyalty360 on Cancer Research Donations:
Stop & Shop Raises Funds for Breast Cancer Research
Bloomingdale's Breast Cancer Awareness Commitment
11 Cognitive Biases in Marketing to Boost Customer Retention
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