As the age-old saying goes, everything’s fair in love and war. However, in the 21st century, you can add another item to the list: marketing. Because being able to capture the hearts and minds of consumers in an age where buyers are constantly bombarded with messages is only possible if you know how to understand your audience’s mind. And this is where behavioral science comes into play: by knowing how the most common cognitive biases in marketing work, you can align your....

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