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The Walt Disney Company and Target Corporation have launched The Disney Store at Target in 25 select Target locations in the United States. As part of a creative retail collaboration, guests can now shop from an enhanced Disney assortment of over 450 items, including more than 100 products that were previously only available at Disney retail locations. The store and online experience also feature newly unveiled Disney merchandise from Frozen 2 and Star Wars: The Rise of Skywalker, marking the first-ever simultaneous global product rollout for two entertainment juggernauts.
“We’ve brought the magic of Disney to Target, bringing together great merchandise amidst an experience that’s truly immersive and unique,” says Mark Tritton, Executive Vice President and Chief Merchandising Officer for Target. “Guests will be able to connect with the Disney characters and stories they love in a meaningful way while accessing the latest and greatest Disney products, including items previously only available at Disney retail locations.”
Ken Potrock, President of Consumer Products Commercialization at Disney, adds, “We are delighted to further extend the magic of the Disney store through this revolutionary collaboration with Target. Our fans are always looking for fun and unique ways to connect authentically with Disney’s iconic characters and stories. Now that an enhanced Disney product assortment is available at Target—including new merchandise from Frozen 2 and Star Wars: The Rise of Skywalker—I know fans are eager to discover and explore everything this collaboration has to offer.”
The Disney Store at Target is intended to offer a welcoming and engaging shopping experience for the entire family, with music, interactive displays, photo opportunities, and a seating area where families can relax and watch Disney movie clips and play games. Guests will be able to wear Mickey’s magic hat, pose with a life-size lightsaber, and wear a prince or princess crown.
To celebrate the grand openings, the first 250 guests that visit the 25 store locations will receive a Disney Store at Target canvas tote bag. In addition, guests are invited to share their favorite Star Wars and Frozen memories on their social channels using the hashtags #ShareTheForce and #ThePowerWithin and tagging @Target.
The Disney Store at Target locations are Target-operated “shop-in-shop” layouts with an average of 750 square feet, strategically located inside Target stores adjacent to kids clothing and toys. Additional locations will be added to more Target stores over the next year to expand the Disney store retail footprint and meet Disney fans when and where they want to shop.
All guests can experience The Disney Store at Target by visiting Target.com/Disneystore or by using the Target app, available for download on iOS and Android. The new online experience serves as a hub for the Disney stories and characters guests love, all in one place. The majority of products available at The Disney Store at Target retail locations are also available online. The store locator helps guests plan a visit, and user-generated content showcases guest love for Target and Disney products.
Guests can take advantage of all of the benefits of shopping at Target when they purchase items from The Disney Store at Target, whether online or in stores. Guests can purchase Disney products with 5 percent off using their Target REDcard and can take advantage of convenient pickup and delivery options, including same-day pickup, same-day delivery, and free two-day shipping.
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