Digital transformation among loyalty marketers has been an ongoing process and one that sparks considerable and sustainable customer loyalty. What’s more, digital transformation has been a “game-changer” among loyalty marketers, according to Stellar Loyalty CEO Kevin Nix. Loyalty360 sat down with Nix to discuss this compelling and important topic for loyalty marketers. Can you talk about customer loyalty and the digital transformation of business, and the current and future impacts of this? Nix: Industry....

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