Creating emotional moments with customers is akin to striking gold for loyalty marketers. Consumer loyalty and, ultimately, brand advocacy are triggered by emotional moments that sustain a perpetual and memorable customer experience. Loyalty360 caught up with Misia Tramp, vice president customer experience strategy & insights for Metia, to learn more about the power behind emotional moments and how brands can create them during the customer journey. We often hear from brands about how making emotional connections during the....

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