Cinemark is increasing big screen benefits for its most loyal moviegoers with the introduction of Movie Club Platinum. Developed in direct response to Cinemark Movie Rewards members’ biggest wishes, Movie Club Platinum is a brand-new premium tier of Cinemark’s industry-leading monthly in-theatre membership program that rewards frequent visitors with star-studded savings.
“We developed Movie Club Platinum the same exact way we developed our industry-leading Movie Club program – by listening to our moviegoers and....