Bakkt Brings Crypto Rewards to Las Vegas Strip with Caesars Entertainment Partnership

Bakkt Holdings, Inc. announced a partnership with Caesars Entertainment to bring digital assets to Caesars Rewards® members. The deal integrates Bakkt® Crypto Rewards into Caesars’ existing program, allowing its members to redeem points for cryptocurrency options. 

To launch the partnership, Caesars will rename its live entertainment venue at the Planet Hollywood Resort & Casino from the Zappos Theater to the Bakkt Theater. Since the theater is the epicenter of A-list entertainment in Las Vegas, the deal also helps boost the Bakkt brand both in Las Vegas and beyond. 

“As today’s customers grow to be increasingly savvier online, we look forward to offering new crypto options to millions of Caesars’ customers,” says Mark Elliot, Bakkt’s Chief Marketing and Sales Officer. “We’re thrilled to solidify our relationship with Caesars with the naming of Bakkt Theater and the integration of Bakkt Crypto Rewards into the Caesars Rewards program.” 

Beyond the initial launch, Bakkt and Caesars will continue to explore crypto options of the Caesars Rewards program. The brands will announce more details on the partnership, a timeline for the rollout, and future options soon. 


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