Customer Participation: Taking Your Customer Loyalty Engagement Strategy From Points to Participation

Program managers have learned over loyalty’s 40-year history that both financial and experiential elements are needed for a strong value proposition. Customers have long wanted both tangible and emotional inspiration – and if they get those from a brand, they’ll respond.   As programs have proliferated and matured, the bar has been raised in both of these areas.  Future loyalty programs must provide financial rewards that are material and achievable, as well....

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