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Alliance Data Systems Corporation (NYSE: ADS) today announced it has signed a new multi-year agreement with the National Football League (NFL). The new NFL Extra Points Credit Card will reward fans for their purchases and deliver enhanced benefits through a branded NFL team card of their choice.
Additionally, Alliance Data signed a definitive agreement to acquire the existing NFL Extra Points Credit Card portfolio. The transaction is scheduled to close during the second quarter of 2022, subject to customary closing conditions. More details will be provided in the coming months to existing cardmembers regarding a seamless transition to the new card program. In the meantime, cardmembers can continue to use their cards to make purchases, earn points and redeem rewards.
By using their NFL Extra Points Credit Card wherever they choose to shop, fans can unlock perks and rewards while also enjoying financial flexibility. The NFL and its 32 affiliated Club Shops will also have access to Alliance Data's broad suite of digital financing solutions.
"We've paired up with the NFL to reward fans for supporting the teams they love most through our new co-brand NFL Extra Points Credit Card offering," said Val Greer, EVP and chief commercial officer, Alliance Data. "We look forward to providing a seamless transition to existing cardmembers and are thrilled to partner with the NFL to design a compelling value proposition that will appeal to its millions of fans."
The NFL will benefit from Alliance Data's robust data and analytics expertise to drive cardmember acquisition, engagement and sales, and cardmembers will benefit from Alliance Data's frictionless and mobile capabilities that make it easy to apply for and use their new card in the channel of their choice.
"From tickets to gear, we are proud to reward fans for their fandom – from purchases, to payment versatility, to exclusive experiences," said Andy Kauffman, senior vice president of marketing strategy and sciences, NFL. "Alliance Data has a full suite of services and we look forward to offering the NFL Extra Points Credit Card to give fans the benefits they want while proudly showcasing their favorite teams."
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