7-Eleven Launches 7NOW Gold Pass Subscription Program, featuring Waived Delivery Fee and More

7-Eleven Delivery through the 7NOW app just got a reward-worthy upgrade that rounds out the brand's best-in-class delivery offerings. With the new 7NOW Gold Pass subscription delivery service, customers can get their delivery fee waived on a choice of more than 3,000 of their favorite 7-Eleven products, including fresh food, drinks, household items, snacks, groceries, and more.

For just $5.95 a month and no added delivery fee, customers can get all the drinks and snacks they need, typically in about 30 minutes. The 7NOW Gold Pass service pays for itself in about three delivery orders per month, but in true 7-Eleven fashion, the perks don't end there.

Subscribers with a basket subtotaling at least $10 will receive additional benefits, including the option to select a free product, such as a free small Slurpee drink. Better yet, members of 7Rewards—the loyalty program in the 7-Eleven app where customers can earn and redeem points on most purchases—will unlock double the rewards when they order delivery using the 7NOW Gold Pass service.

"Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it – and now as often as they want without an added delivery fee," said Raghu Mahadevan, 7-Eleven SVP and Chief Digital Officer. "Whether our customers are ordering their favorite snacks and drinks for a fun night in with friends and family, or keeping their home stocked with everyday essentials, they can have it all with the 7NOW Gold Pass service."  

7-Eleven launched delivery in 2018 via 7NOW. The introduction of new offerings – like the 7NOW Gold Pass subscription delivery service – is part of a company-wide commitment to bring value and delight to every customer experience both in and out of the store.

All items available for order through the 7NOW app will be available through the 7NOW Gold Pass service throughout the U.S. and real-time tracking lets customers know when to expect their orders.
The 7NOW app can be downloaded from the App Store or Google Play, or by visiting 7NOW.com.

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