As I think about the upcoming Engagement & Experience Expo, while reflecting on the concept of expectation matching, I decided to do a little market research. For the last week, I tracked all emails I received from both B2B and B2C organizations – which revealed some very interesting findings. Let’s take a look:
In seven days I received more than 300 emails from B2C organizations, and just over 15 from B2B organizations -- my news alerts aside. The 300 B2C emails came from 52 different organizations, which....