CrowdTwist Points for Action Puts Spin on Loyalty Rewards

This article is based on the recent CrowdTwist White Paper, ‘Rethink Loyalty: How Points for Action Drives Engagement & Incremental Sales.’  Click here to download the White Paper.

For any brand with an existing loyalty program, the challenge of retaining customers is greater than ever before. Consumers in 2014 are detectives of their own making....