Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

11 Easy Ways to Improve Your Survey Response Rates
11 Easy Ways to Improve Your Survey Response Rates
  • Josh Harker, Data Gathering Strategist, Allegiance and Kyle LaMalfa, Best Practices Director & Loyalty Expert, Allegiance
  • December 23 2009
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When Mobile Coupons Replace Paper Coupons, Everyone Wins
When Mobile Coupons Replace Paper Coupons, Everyone Wins
  • Gerry Purdy, Ph.D and Vikrant Gandhi
  • December 15 2009
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Gold in Them Hills: Computing ROI for Support Communities
Gold in Them Hills: Computing ROI for Support Communities
  • FT Works and Lithium Technologies
  • November 18 2009
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Brand Authenticity: A New Way Forward in Customer Experience Management
Brand Authenticity: A New Way Forward in Customer Experience Management
  • David Robbins, Kerry Colligan, and Jeff Hall, Second to None
  • November 11 2009
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The Top 10 Voice of the Customer (VOC) Best Practices
The Top 10 Voice of the Customer (VOC) Best Practices
  • Kyle LaMalfa and Bob Caruso
  • November 04 2009
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Building a Multi-Channel Contact Center in the Era of Social Networking
Building a Multi-Channel Contact Center in the Era of Social Networking
  • DMG Consulting LLC and In Vision Software
  • October 21 2009
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Numbers Don
Numbers Don't Lie
  • Pam Hoffmaster
  • October 12 2009
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The Nine Habits of Leading Customer Feedback Managers
The Nine Habits of Leading Customer Feedback Managers
  • Kyle LaMalfa, Best Practices Director & Loyalty Expert - Allegiance
  • September 30 2009
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What Are You Grateful For? The Link Between Engagement, Gratitude and Profitability.
What Are You Grateful For? The Link Between Engagement, Gratitude and Profitability.
  • Jennifer Rosenzweig, Global Employee Practice Leader - Carlson Marketing
  • September 30 2009
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