Tenneco’s Expert Plus Service dealer loyalty program has been around since 1998, but is updated each January with different materials and offerings for that year.
Sheryl Bomia, Tenneco’s North American Aftermarket programs manager, told Loyalty360 that the Expert Plus loyalty program targets automotive service business owners and includes a complete marketing and promotional package.
“The Expert Plus program is very unique and has been since its start,” Bomia explained. “The Expert Plus program includes a....