Banking rewards and loyalty programs form a key marketing tactic for many brands across the financial industry. The these loyalty programs often offer points for credit card purchases, completing various transactions, and engaging with banks through a host of mobile and online channels.
The ubiquitous nature of these marketing initiatives can make competition in this area tough. But one such European loyalty program appears to be outshining the rest.
Aseel Rewards is a loyalty program administered by the Saudi Investment Bank (SAIB), and....