To address the need for redeeming mobile coupons, Parallel 6 has created Captive Reach Enterprise Mobile Technology Platform 10.3.0 for Grocery and Retail. The platform is complete with features such as geolocation, push notifications, and customized grocery lists which offers grocery and retail businesses a mobile strategy to increase mobile coupon redemption, increase customer retention and increase customer loyalty.
US mobile coupon users will increase to over 50 million by 2014 because more and more people are utilizing smartphones.....