The Software-as-a-Service (SaaS)-based offering blends a simple web-based delivery model designed for quick integration with sophisticated analytics to optimize the alignment of offers and messaging based on rich consumer data and predictive analytics.
?Our approach is unique,? stated Mark Voboril, SVP of Professional Services for Pluris. ?We were careful not to create another rules-based, sell and walk away, software solution. Our services team carefully considers the science behind the offer and tunes our analytics to optimize conversion....