When Gartner, a global leader in information technology, issued a comprehensive industry research advisory report in July 2008, it advised loyalty program providers to define their strategic intent before choosing a PIVAS solution provider. Kobie Marketing’s unique Alchemy solution, which is a card agnostic, leading-edge loyalty and promotional platform, was cited by the report as a choice for clients seeking a multipayment instruments approach. The objective of a PIVAS solution, like Kobie’s Alchemy, is to use the....