AMC Entertainment wants to thank you for patronizing its movie theaters. But not too much.
The company, which recently was purchased by a Chinese conglomerate, has quietly rejiggered its rewards program to be a good deal less generous in doling out credits for free tickets or food.
AMC's revamped loyalty plan is reflective of an ongoing trend in the business world to clamp down on runaway rewards, experts say. Airlines, banks, retailers and service providers are all offering less when it comes to acknowledging customers'....