Love them, hate them, or don’t understand them, NFTs are one of today’s hottest topics for marketers. And they are here to stay. A technology that just a year ago seemed unattainable except for the most elitist of investors, today’s NFTs are being used to attract consumers at every level.
Mark Johnson, CEO of Loyalty360, spoke with Nick Casares, Head of Product at PolyientX, to learn more about the emerging technology of NFTs and how brands can best leverage them to foster customer loyalty.
Casares brings with....