Transforming Portfolio to Broaden Brand Loyalty at PepsiCo
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Officials at PepsiCo, the parent company of Pepsi, Frito-Lay, Tropicana, Gatorade, and Quaker, realize what they have−which includes an expanding portfolio of 22 billion-dollar brands−and how they must transform to broaden its already considerable brand loyalty. In her annual letter to shareholders, PepsiCo CEO Indra Nooyi talked about transforming the company’s portfolio with a strong eye toward an abundance of healthy choices. “We continue to meet changing taste preferences by offering new products that....

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