SoDA, in partnership with Sitecore, has released its SoDA Report on Global Trends in Personalization. The report highlights challenges and opportunities for global business leaders in digital experience personalization. The report also examines the strategies and tools required to produce the most effective consumer experience. The report finds that 83 percent of marketing leaders and C-level executives increased their investments in personalization for 2019.
When deployed effectively, personalization enhances customers&rsquo....