Regal Entertainment Group, the parent company of Regal Cinemas, successfully relaunched its Crown Club loyalty program a few years back and now has added a key partner in the customer loyalty arena: Disney.
Recently, the company announced it is the first theater circuit to pair loyalty programs with Disney Movie Rewards. This partnership will allow loyalty program members to link their Regal Crown Club memberships and their Disney Movie Rewards accounts.
The program includes Disney, Pixar, Marvel Studios, and Lucasfilm releases and....