Raley’s Aims to Improve Customer Experience With Meal Kits
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Raley’s has announced a line of chef-created meal kits, including full kits, quick kits, creative kits, sides, and components. According to the Raley’s website, the brand “strives to enhance transparency and education in the food system in order to help customers make more informed, healthy food choices.” The meal kits represent the company’s most recent effort to fulfill that mission.   According to Nielsen, over 50 percent of shoppers want to be able to purchase components separately and build their....

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