Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Pegasystems Executive Discusses Empathy in Customer Loyalty

If you’re in the loyalty space, you’ve probably heard something about empathy lately—perhaps from a programmer who is working...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

The good, the bad, and the ugly: 2019 global customer service insights

Bad service. We all know what it feels like. The kind that leaves you waiting endlessly on hold, wondering if your call really is important. The...

Article & Blogs


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

How Personalization Helps Airlines Make Better Connections

The airline industry is setting travel records, flying more than 4.3 billion passengers in 2018. All of this jet-setting has boosted...


Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega Platform – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has...

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Jeff Nicholson


Jeff Nicholson
VP CRM Product Marketing
[email protected]