Programs
IHG Is Kickstarting Its Rewards Strategy with Major USTA Deal
IHG is strengthening and centralizing its loyalty program with a sponsorship deal with the USTA that incorporates the entirety of IHG’s brand family. “The company is making efforts to promote the one-of-a-kind tennis experiences it’s offering up to its top customer and clients, which include a tennis clinic with former US Open winner Andy Roddick at Flushing Meadows.”
Customer Experience
McDonald’s Will Expand....