Loyalty Programs
The Shoe Company unveils Shoe VIP, a new rewards program that gives 4 million members cause to celebrate
Canadian retailer The Shoe Company, a Designer Brands company, has launched Shoe VIP, an innovative points-based loyalty program created for and by its members. Shoe VIP replaces the existing Shoe Lovers Rewards (SLR) program providing a more compelling reward experience with greater choice and richer rewards to 4.0M Canadian loyalty members. The new loyalty program is free to join and features two membership tiers....