Microsoft Unveils Copilot Checkout and Brand Agents
Shoppers are already buying with the help of AI, and the distance between curiosity and purchase is rapidly shrinking. Today’s customer can ask a question, compare options, get guidance, and decide to buy, all within a single AI-powered interaction. This shift is happening everywhere shoppers engage, from AI assistants to brand websites, and it’s redefining where and how conversions happen. For merchants, success now depends on showing up early in the journey and delivering....