Gap Inc. Bets on Yeezy, Loyalty Programs and New Categories
Consistent with a startup mindset, Gap Inc. is leaning into what’s working, abandoning what’s not and preparing for a successful 2021. For the Gap, Banana Republic, Old Navy and Athleta brands within the fashion powerhouse, this means doubling down on marketing and loyalty programs and expanding into new apparel categories.
In a conference call with investors, Gap Inc. CEO Sonia Syngal attributed the company’s growing market share to aggressive marketing....