Chuck E. Cheese Testing Its First Tiered Membership Program
Chuck E. Cheese unveiled its ambitions for a tiered membership program. The kid-friendly chain is piloting the program in San Diego, and the Irving, Texas-based restaurant and family entertainment provider plans to expand testing to other markets. If successful, it will mark the beginning of a tiered subscription model that would offer bronze, silver, and gold-level memberships, with fees ranging from $7.99 to $29.99 a month. Each tier caters to different customer needs....