Loyalty360 Reads: Chipotle Collabs with USC for NIL Deal, Great Clips Expands Partnership With CFP, and Albertsons DTC Enhances the Customer Experience for Wine Shoppers

Chipotle Partners with USC Women’s Basketball for NIL Deal  Chipotle has officially entered into its first-ever Name, Image, and Likeness (NIL) deal with the University of Southern California’s women’s basketball team, with All-American guard JuJu Watkins joining the partnership. The collaboration will see the USC women’s team promote Chipotle’s marketing initiatives during the 2024-2025 season. As part of the agreement, all 15 student-athletes will receive VIP cards for free Chipotle meals, plus, the....