Loyalty360 Reads: Chipotle Card Provides Free Food for OSU Athletes, WorldHotelsTM Loyalty Program Doubles Points, and BWH Enhances Customer Experience
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Chipotle Partners with Ohio State Athletes in Unique NIL Deal
 
Chipotle Mexican Grill is partnering with Ohio State University to give walk-on and scholarship student-athletes free Chipotle during the 2024-2025 academic year. Nearly 1,000 athletes will receive a personalized card that gives them access to one free entrée a week for 15 weeks. The quick-service restaurant (QSR) has deep ties to Ohio State, ranking the university among the top five in Chipotle consumption. 
 
“With so many Buckeyes routinely visiting our High Street restaurant on campus and our strong connection to the Columbus community with a Restaurant Support Center in the Arena District, we wanted to pursue a partnership that would increase access to real food for all student-athletes at OSU,” says Chris Brandt, Chief Brand Officer at Chipotle. “Typically, only a few star athletes secure NIL deals and brand partnerships, but we wanted to reward all Buckeyes with real ingredients to support their pursuit of academic and athletic excellence.” 
 
Ohio’s running back, TreVeyon Henderson, is featured in an advertisement for Chipotle, along with wide receiver Jeremiah Smith and cornerback Denzel Burke. Archie Griffin narrates the ad, highlighting the traditions Ohio State Football fans hold dear.
 
Watch the Chipotle ad on YouTube here.
 
 
WorldHotelsTM Launches Limited-Time Double Points Promotion for Loyalty Program
 
WorldHotelsTM announced a limited-time offer for members of its loyalty program, WorldHotels Rewards. Through November 18, 2024, members will earn double points for any qualified stay across the brand’s participating resorts and hotels. Members can redeem the points for gift vouchers or free nights. There is no cap on how often a member can earn double points while the promotion is ongoing.
 
“We’re thrilled to give travelers the chance to earn extra points that never expire as they enjoy the local culture and traditions of their destination during their upcoming getaways,” said Ron Pohl, President of WorldHotels and International Operations. “This promotion is the perfect opportunity for new and longtime members to create even more unforgettable memories at our exceptional and distinctive properties in some of the world’s most coveted destinations.”
 
WorldHotels also offers the Status Match...No Catch® program, allowing first-time guests to match their elite status from any other hotel loyalty program at no cost, making it easier to enjoy the benefits of WHR’s offerings. WorldHotels includes four brands, including WorldHotels Elite™, WorldHotels Luxury™, WorldHotels Distinctive™, and WorldHotels Crafted™. Each features remarkable independent hotels and resorts in quintessential destinations, offering travelers diverse experiences.
 
Learn more about STATUS MATCH...NO CATCH® here.
 
 
BWH Launches Exclusive Fall Promotion for Rewards Members
 
BWH Hotels (BWH) is introducing an exciting new promotion for members of its Best Western Rewards® (BWR) program, offering the chance to earn double points on qualified stays this fall. Through November 18, 2024, members of the BWH loyalty program will receive double points when booking directly through the website for a stay at a participating Best Western-branded hotel. There are no restrictions on how often members can take advantage of this offer, but they must register online or in person at a hotel before their first eligible stay.
 
“Fall is the perfect time for travel, and we’re thrilled to offer an exciting promotion that gives our valued rewards members a chance to earn double points for fall stays around the world,” said Joelle Park, Senior Vice President and Chief Marketing Officer at BWH Hotels. “Our vision is to inspire travel through unique experiences, and no matter how travelers choose to use their points, there are BWH properties for every type of travel. Whether you are exploring another country or headed to a local destination for a staycation, our guests can be confident that they are getting the value and great service they have come to expect from our hotels.”
 
In addition to earning double points, BWR members have access to various perks, including the Pay with Points program, which offers $25 off stays for members with at least 5,000 points. Members can also transfer their rewards to loved ones through the Gift of Travel program, which includes gifting free hotel nights or redeeming Best Western gift cards. 
 
Learn more about Best Western’s loyalty program here.
 
 
Original Article Links:
 
Chipotle Announces Partnership with Ohio State Student Athletes
 
WorldHotels™ Announces New Loyalty Program Promotion Perfect for Upcoming Getaways
 
BWHSM HOTELS ANNOUNCES EXCLUSIVE FALL PROMOTION FOR REWARDS MEMBERS
 

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