Cheesecake Factory Is Launching a Rewards Program
Foodandwine.com reports that the Cheesecake Factory is launching a rewards program.
"Pre-COVID, we were evaluating upgrades and enhancements to our marketing and technology platform, including the potential launch of a rewards program to drive our next-generation marketing strategy," President David M. Gordon explained.
"The success we had driving sales and frequency through targeted campaigns during COVID reinforced our view that now is the right time to move forward....