In the third and final installment of Loyalty 360’s discussion of rewards with the merchandising specialists at Hinda, we explore the growth in experiential rewards and discuss future trends. What will engage tomorrow’s participants? How could member data be used in the future? And what member needs will capture attention and more active program engagement?
We were fortunate to have over 125 years of awards merchandising experience in the room, including: Jim Valenti, Director of Merchandising; Ana Tovar....