Right on time for National Margarita Day on February 22, Chili’s® Grill & Bar is officially turning its popular Margarita of the Month promotion into a full-fledged fan club. The new Margarita of the Month Club celebrates the brand’s loyal following, which helped Chili’s sell nearly 30 million margaritas in 2025—more than any other restaurant chain in the U.S.
Inspired by guests who visit monthly to try each new flavor, the free club gives fans an official way to track their tastings and show off their margarita devotion. According to Chief Marketing Officer George Felix, the club was created for passionate regulars, but it’s open to everyone 21 and older.
The long-running Margarita of the Month program features a new culturally or seasonally inspired margarita each month for $6. Now, members can log each drink they try and purchase limited-edition merchandise designed to extend the experience beyond the bar.
To mark the launch, Chili’s introduced a collectible apparel and accessories line with a playful yacht-club aesthetic. Items include cabana shirts, polos, crewnecks, snapback hats, a crescent bag, a motel-style keychain, and a passport-style “Club Field Book” for tracking monthly margaritas. The merch is available to all customers, reinforcing the inclusive spirit of the club.
The celebration continues in restaurants with special pricing for National Margarita Day. Guests can enjoy a $5 Tequila Classic made with Cuervo® Tradicional Blanco, a $6 StrawEddy Margarita of the Month featuring Lunazul Blanco® Tequila and Deep Eddy® Lemon Vodka, or a $7 PATRÓN® Frozen Margarita made with PATRÓN Silver Tequila, agave, lime juice, and triple sec.
Fans can join the Margarita of the Month Club and shop the collection online beginning February 11, with no alcohol purchase required to sign up.
Watch this Instagram reel as influencer @jjakejonezz talks about his affinity for Chili’s and the Margarita of the Month Club.