C-Store Cumberland Launches Customer Experience App

Cumberland Farms, a coffee, convenience, and gasoline retailer, has announced the launch of its Cumberland Farms App, which is the next iteration of its SmartPay Check-Link program. The app gives users two payment options:
 

  • SmartPay Check-Link, which links to a checking account or Netspend account and saves users 10 cents per gallon every day
  • A prepaid account (minimum $25 load) linked to a credit or debit card which saves users 10 cents per gallon for their first 30 days of enrollment
 
The Cumberland Farms App is free to download via the Apple App Store or Google Play, and connects customers to an array of features, including:
 
  • Coffee Cup-Scription: For $25 per month, customers are entitled to up to two cups of coffee every day (which comes to 40 cents per cup if two cups are consumed every day), including the brand’s signature Farmhouse and Bold blends. In addition, hot chocolate, hot tea, regular cappuccino, and Mocha Frozen Cold Brew are included. App users’ SmartPay or prepaid accounts will automatically be charged with the $25 monthly fee.
  • Gallon Rewards: Customers receive a free coffee, Chill Zone beverage, half liter bottle of water, or slice of cheese or pepperoni pizza for every 60 gallons of gas purchased with the app.
  • Flash Sales: Members can earn extra cents off per gallon, as well as other savings throughout the year.
  • Birthday Treat: Customers receive a free birthday surprise on their special day.
  • Clubs: In addition to the Breakfast Sandwich & Pizza Clubs, the app now includes a Chill Zone and Lunch Sandwich Club, which enables customers to earn their way to free menu items for every tenth item purchased.
 
“We’re excited to introduce the new Cumberland Farms App that offers gas savings, two mobile payment options, as well as rewards and many other benefits,” says Gwen Forman, Senior Vice President of Marketing at Cumberland Farms. “Our innovative Coffee Cup-Scription program offers both value and convenience and is sure to be a game changer.”  
 
 

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