Playing on the idea of exclusive clubs and offering, Archer Roose launched the Elizabeth Banks Book Club, using humor to inspire customer loyalty and engagement. The wine brand — famous for upsetting the industry with wine in a can — launched the concept of a fake book club, where members skip the reading and go directly to drinking wine with friends.
To join the club, customers can follow Acher Roose on Instagram. “Members” of the club are encouraged to share their book titles, call “book club....