In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to embrace a distinct and identifiable personality that strikes the right note and can be heard above all the background noise of other marketing. Here’s how one brand is making its voice heard. When bottled-water company Liquid Death entered the oversaturated retail water market, the brand appealed to its young, rebellious audience with a bold statement: “We’re....

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