Kelly Hawkins, vice president of loyalty for Regal Entertainment Group, the parent company of Regal Cinemas, which successfully relaunched its Crown Club loyalty program in February, said that about 40 percent of all transactions come from the company’s 11 million loyalty program members.
“Make sure you give customers a voice,” Hawkins said.
Regal Entertainment Group has certainly done that, and continues to do so, evidenced by the prestigious Platinum 360-Degree CX Award it received during the third annual....