Alaska Airlines and Hawaiian Airlines have officially launched a combined loyalty program called Atmos Rewards, replacing HawaiianMiles and expanding on the Alaska Mileage Plan. Although both airlines will continue to operate under their own brand names, Atmos Rewards now serves as the unified loyalty program for travelers across both carriers.
The program introduces standout benefits, most notably complimentary upgrades to business class seats on long-haul flights for top-tier elites, something no other major U.S. carrier currently....