Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

The CrowdTwist Team , CrowdTwist | December 15 2017

Brand advocates are the the cheerleaders that help your brand engage and build relationships with future prospects, leads and customers. These loyal patrons are invaluable for a brand, and Sleep.


How Loyalty Programs Could Revolutionize Commerce in India

David Johnson, Senior Vice President, Emerging Commerce Products , The FIS Team | December 15 2017

Customer loyalty rewards programs are a necessity for today’s payment providers. They have proven to drive more usage and spend, and anyone who doesn’t offer one is at a clear competitive.


How to Choose the Right Loyalty Technology Solution Vendor

The CrowdTwist Team , CrowdTwist | December 14 2017

As 2017 draws to a close, now is the time to build out your plans for customer loyalty initiatives for 2018. Whether loyalty is a new concept for your company or you’re considering making a.


The Challenge in Mapping CX Careers

Shelly Chandler , Confirmit | December 12 2017

Editor’s Note: This is part of an ongoing series from Confirmit. To read previous entries, click here.  Customer Experience (CX) careers are a hot topic, in part because they are.


5 Key factors for a successful restaurant loyalty program

Kevin Murphy , Epsilon | December 11 2017

Loyalty is more than a marketing program   Loyalty should be viewed as the journey to growing and retaining your customers through a mutually valuable relationship. Loyalty is not a points.


Entry-Level Roles in CX—How Do You Break In?

Shelly Chandler , Confirmit | December 08 2017

Editor’s Note: This is part of an ongoing series from Confirmit. To read previous entries, click here. Choosing a career in customer experience (CX) is not for those uncomfortable with gray.


Hiring, developing the best loyalty marketing talent

Christine Hoffman , The Lacek Group | December 08 2017

As the talent chief at a digital and data-savvy customer engagement agency, I’m often asked about modern marketers’ hiring and development practices — especially how they differ.


Careers in Customer Experience: Demonstrating Results

Shelly Chandler , Confirmit | December 07 2017

Editor’s Note: This is part of an ongoing series from Confirmit.  As a Customer Experience professional, do you find yourself struggling to show real results and tangible business.


What to Look for in a Gift / Loyalty and Rewards Partner

Richard Combs, Senior Director, Solution Consulting , Xenial | December 07 2017

You’ve decided that you want to offer gift cards. What qualities and capabilities should you look for in a gift and rewards partner? As you begin your search for a program and a partner, be.