Can We Just Change the Channel? Five Ways to Streamline your E-Commerce Channel

Renea Keish, Brierley+Partners , Brierley+Partners | May 18 2019

 You bought what? As we move towards buying everything we want or need online, (Really? A Himalayan Salt Lamp and Bacon Flavored Floss?) then having it delivered preferably same day, and.
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Can We Just Change the Channel? Five Ways to Improve your Direct Mail Channel

Renea Keish, Brierley+Partners , Brierley+Partners | May 09 2019

Got Mail??   Living in a digital world, with everything we need located on our mobile phones or laptops, it’s easy to dismiss direct mail as a viable, effective, or profitable marketing.
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Loyalty Points Are Here to Stay. So Are Heightened Member Expectations

Joerg Granacher, ICF Next , ICF Next | May 02 2019

Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn.
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Can We Just Change the Channel? Five Ways to Optimize your Social Media Channels

The Brierley+Partners Team , Brierley+Partners | April 30 2019

Sharpening those “social” skills Before sharing a few easy steps to optimize your social media presence, it should be mentioned that marketers should not feel compelled to be present in.
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6 Reasons You (and Your Customers) Need a Customized Loyalty Program

Danielle Perez, Clarus Commerce , Clarus Commerce | April 26 2019

One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers.That means there are KPIs on both sides. Retailers want a program that brings in revenue by.
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Improving Brand Engagement Through Human-Centered Loyalty Technology

Guy Cierzan, ICF Next , ICF Next | April 25 2019

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the.
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Can We Just Change the Channel? Five Ways to Fortify Your Mobile Marketing Channel

Renea Keish, Brierley+Partners , Brierley+Partners | April 24 2019

  Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better?  If you work in marketing.
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The Ultimate Prizing Bracket

The PrizeLogic Team , Prizelogic | April 23 2019

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other.
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Three Reasons Why Marketers Should Be Using Advanced Analytics

Nate Thompson, ICF Next , ICF Next | April 22 2019

Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers.
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