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Loyalty Today Blogs

More than Fun and Games

Warren Wiens, The Lacek Group , The Lacek Group | September 22 2023

Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though consumers face long odds in any chance-to-win game, just the idea of winning.
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Why Loyalty Programs Often Fall Short

The Group FiO Team , Group FiO | September 21 2023

In the fast-paced and competitive landscape of today’s business world, companies are constantly seeking innovative ways to retain customers and foster brand loyalty. One popular approach has.
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Creating Customer Service in a Digital Realm: E-Commerce Loyalty Solutions

The Comarch Team , Comarch | September 20 2023

In the fast-paced world of e-commerce, customer service plays a pivotal role in building brand loyalty and driving business success. As the digital realm continues to evolve.
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Winning Loyalty Strategies: Immediate Value – Consumers are Demanding More Instant Value from.

Laura Hewitt, Capillary Tech , BRIERLEY | September 19 2023

In part 4 of our series on engagement marketing’s obstacles and opportunities, we talk about the concept of Immediate Value and that customers today are looking for options beyond under-funded.
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Sizzling Summer Sales: Maximizing ROI with Direct Mail Analytics

The Baesman Team , Baesman | September 18 2023

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to.
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Gen Z and the Attention Economy

Katelyn Ambaruch, The Lacek Group , The Lacek Group | September 15 2023

As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite brands.Several factors play a role in Gen Z’s unique attitude.
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What is Customer Loyalty? Your Ultimate Guide to Success in 2023

The Comarch Team , Comarch | September 14 2023

The meaning of customer loyalty is changing in 2023Don't get left behind - learn how to create innovative loyalty programs and customer loyalty management strategies to stay ahead of the.
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Guarding the Gateway: AI’s Role in Detecting Loyalty Program Fraud

The Clutch Team , Clutch | September 13 2023

Loyalty programs have long been the cornerstone of customer retention strategies for brands. However, as these programs have proliferated, so have the tactics of bad actors trying to exploit them.
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Winning Loyalty Strategies: Fluid Loyalty – To Stem the Tide of Fluid Loyalty, a Flawless Digital.

Laura Hewitt, Capillary Tech , BRIERLEY | September 12 2023

While the transformation from the brick-and-mortar to the digital and omnichannel customer experience has been continuing for the past decade, the 2020 COVID pandemic greatly accelerated the shift.
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