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Loyalty Today

2020s Trend #2: “Experience” is the New “Content”

Jordan Ben, Social Media Link , Social Media Link | January 27 2020

Last week, we launched a new content series sharing what we believe are the trends marketers can’t ignore in the 2020s. Our first prediction tackled the need for brands and marketers.
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BUT FIRST, COFFEE (and second, and third, and...)

Scott Robinson, Bond Brand Loyalty , Bond Brand Loyalty | January 24 2020

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler.
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The Big Short for SMS – Sending Big Content with Short Links and Link Tracking

Kaitlyn Hogue, Product Marketing Director, Airship , Airship | January 23 2020

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking! Link.
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Points vs. Direct Rewards – How to Choose the Right Incentives for Your Surveys and Studies

BRENDA STOLTZ, MARKETING MANAGER, RYBBON , Rybbon | January 22 2020

Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can.
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13 Predictions For Loyalty Marketing in 2020

ICF Next Team , ICF Next | January 21 2020

While an eventful decade is coming to a close, the ever-evolving world of loyalty and customer marketing shows no signs of slowing down. We polled leaders from across ICF Next’s loyalty and.
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Yotpo’s Guide to the CCPA

Arik Metzer, Data Protection Officer, Yotpo , Yotpo | January 20 2020

We’re here to help you prepare for the CCPA. As a Privacy by Design company, Yotpo is committed to protecting both our customers’ and their end-users’ personal information.While.
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CPG/FMCG Loyalty Landscape – Current Global Perspective

The Aimia Team , Aimia | January 17 2020

Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges in the loyalty market today. Largely, CPG brands are scooped up into larger.
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Six Trends Marketers Must Prepare for in the 2020s

Jordan Ben, Social Media Link , Social Media Link | January 16 2020

While marketers answer the demands of today, they must also prepare for future trends. We’re gearing up for a new decade that is full of challenges and opportunities. What could marketing look.
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How a Culture of Experimentation Can Lead to 4X Growth

JP Lefebvre, Airship , Airship | January 15 2020

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and.
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