Leveraging Experiences, Not Just Rewards, to Build a Better Loyalty Program

Gilbert Bailey , Heartland Commerce | October 20 2017

When you consider the current state of customer engagement and loyalty and where it’s headed, it appears that retaining customers is only going to become more difficult. Why? For one thing.

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Should Your Loyalty Program Have its Own Brand?

John Jarvis , The Lacek Group | October 19 2017

Well, here’s the obvious answer: it depends.   Over the past 24 years, The Lacek Group (TLG) has designed, built, and managed dozens of loyalty programs for airlines, cruise lines, car.

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The Right Way to Run a Rewards Program

The Virtual Incentives Team , Virtual Incentives | October 18 2017

Choosing the right gift card is just the beginning. We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of.

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Everyone Agrees, So Why Are We Not Customer Centric?

Lior Arussy , Strativity Group | October 11 2017

You did everything by the book. You attended Forrester’s conferences about customer experience, you joined the trade association and read countless books and reports on the topic. Then you.

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The CX Conundrum for B2B2C Organizations

Stacey Nevel , Confirmit | October 05 2017

There’s often a lot of focus on Customer Experience (CX) in industries like retail, banking and hospitality. This means lots of talk about the experience in store or similar, and in dealing.

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The Agency of the Future: Lessons from Ocean's 11

Lauren Pietersen , HelloWorld | October 03 2017

What happens when Danny Ocean teams up with Rusty, Linus, Frank and six other criminal geniuses to rob a casino (or three)? As each player brings a key skill to the table, the dynamic network of.

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Why Your B2B Company Needs a Loyalty Program

The CrowdTwist Team , CrowdTwist | October 03 2017

Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and.

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Personal Data: More Than a Commodity

Leonard Murphy , Virtual Incentives | September 29 2017

If personal data is the “new oil” of tomorrow, it needs to be treated as such. We should start viewing it as a precious resource and develop a new way to incentivize and reward.

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Enhance Your Mobile Strategy with a Mobile Wallet

Jeremy Levin , Clutch | September 28 2017

As much as I hate to admit it, my phone is an extension of myself.  It's on me at all times, and gets juggled around while I do my daily activities - commuting, relaxing, working out and of.

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