/  Loyalty Today

Loyalty Today Blogs

Should Companies Bet on Travel Credit Cards to Boost Brand Loyalty Amid Rising Costs?

Lars Parmekar, Capillary , Capillary Technologies | December 04 2024

Who doesn’t love a great trip? Travel credit cards have become essential companions for frequent travelers, providing rewards, perks, and exclusive benefits that elevate the travel.
READ MORE

GenAI Journey: The GenAI Implementation Pyramid

Nate Thompson and Buddy Norton, Phaedon , Phaedon | December 03 2024

As we stand on the cusp of a new technological era, generative AI is a transformative force, reshaping industries and redefining the boundaries of innovation. The time to harness this power is now.
READ MORE

State of Status: The Power of Tiers in Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | December 02 2024

Tiers and status structures have long been a staple in loyalty programs, tapping into the human need for achievement and recognition. Kobie’s 2024 Consumer Research Report explores.
READ MORE

Customer Experience Transformation: 5 Tips to Create a Journey Mapping Culture

Katie Berndt, Colin Eagan, Phaedon , Phaedon | November 29 2024

As artificial intelligence (AI) enables an historic influx of real-time customer insights, the following best practices can help your team capture and benefit from the vast amount of data now at your.
READ MORE

Drive Loyalty With a Holistic Understanding of Brand Health

Emily Merkle, Kristi Boesen, Phaedon , Phaedon | November 27 2024

To foster awareness and engagement and drive brand advocacy, companies need to focus on brand health in a holistic way—combining a diverse measurement approach with data integration and.
READ MORE

Driving Brand Loyalty Through Customer Experience Transformation

Anne Catherine Feeney, Tim Barlow, Phaedon , Phaedon | November 25 2024

Customer Experience (CX) has undergone historically significant change over the last four years. The pace of technology-enabled change combined with shifts in consumer expectations spurred by the.
READ MORE

Loyalty as an Outcome: Going Beyond Points to Meaningfully Connect With Customers

Katie Berndt, Phaedon , Phaedon | November 21 2024

It’s a tale as old as humans themselves. People want to feel they belong, they are appreciated, and you are listening to them. It’s easy for marketers and business leaders to lose sight.
READ MORE

Let’s Get Personal: Boosting Loyalty Through Personalized Experiences

The Kobie Marketing Team , Kobie Marketing | November 20 2024

In the realm of customer loyalty, personalization has become a critical factor in creating meaningful connections with members. Kobie’s 2024 Consumer Research Report explains the.
READ MORE

Point Utility Increases as Brands Revamp Loyalty Programs

Emily Merkle and Lauren Sutherland, Phaedon , Phaedon | November 19 2024

Members of loyalty programs are seeing greater flexibility in how they can earn points with a brand and redeem or “spend” points through a brand—whether that’s with the brand.
READ MORE