Loyalty Today

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

Elodie Rodriguez, Consultant , BRIERLEY | April 01 2020

We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to.

Points Aren’t the Point

The ICF Next Team , ICF Next | March 31 2020

If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does. When we ask.

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID.

Jordan Ben , Social Media Link | March 30 2020

Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves.

Customer Engagement

B2B and Channel Partner Loyalty: Elevating Program Engagement

Simon Jeffs, Senior Loyalty & CRM Consultant , BRIERLEY | March 27 2020

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re.

B2B or Not B2B Customer Loyalty? No Question.

Randy Hernandez, VP, Strategy , BRIERLEY | March 26 2020

While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally.

B2B / Channel

COVID-19 and Events: How to Successfully Move to Virtual Engagement

Jon Fishman , Bond Brand Loyalty | March 26 2020

Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled.

With a Shift to Profitability Over Growth, How Can You Maximize Existing Customers?

Paul Wolfer, Clarus Commerce , Clarus Commerce | March 25 2020

This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook. The strategy for many companies in recent.

Survey: What Vehicle Owners Now Demand From Your Service Team

Michelle Garcia , Pegasystems | March 24 2020

Even having spent the past 20+ years working in the automotive industry, the global scale and reach of the industry on consumers’ lives never ceases to amaze me. In fact, over 77 million.

Bringing Cloud Flexibility to Adobe Experience Manager

The ICF Team , ICF Next | March 23 2020

Will the new cloud-native Adobe Experience Manager revolutionize the way brands manage and deliver digital experiences? Here’s our breakdown of the benefits, considerations, and impact of the.

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