Loyalty Today

Here’s Why You Need To Be Using Customer Insights in Marketing

The Formation Team , Formation | December 02 2020

Today’s consumer landscape is vast, and your existing and potential customers likely have their fair share of choices for whatever product or service you are offering. If you want to.

COVID-19 Survey: Shoppers Report More Visits to Stores and Increased Comfort in the Safety of the.

Dr. John Boyle, PhD, Thomas Brassell, and James Dayton, ICF Next , ICF Next | December 01 2020

In an update to our August survey, American shoppers continue to shop more frequently and report increasing feelings that avoiding stores is not important in slowing the spread of the Coronavirus.

[EXCLUSIVE RESEARCH] What Marketers Need to Know: Consumer Sentiment About Facebook & Social Media

Cathy Courtney, Vesta | November 30 2020

Key Highlights:The majority of consumers are concerned about fake news / misinformation, and believe that social media platforms have a responsibility to screen their posts.Consumers feel more.

Close Big Engagement Gaps with Little Things - Appreciation in the Workplace

Manoj Agarwal, Co-founder, Xoxoday , Xoxoday | November 27 2020

You say “Thank you”. What they hear is “Please accept my standard, HR protocol-approved format for acknowledging your most recent activity that was intended to bring me value. The.

How Can My Brand Rebound During This Holiday Season and Start Strong in 2021

Carlos Dunlap-Beard, Clarus Commerce , Clarus Commerce | November 25 2020

This year will be remembered for many things and, hopefully, we won’t experience another one like it.For retailers, most have experienced a negative impact to their revenue lines.Many are.

For the Travel Industry, the New Destination is Contactless Loyalty

Ciara Bailey, Epsilon , Epsilon | November 24 2020

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences.

Customer Retention Rate: 5 Key Metrics to Track

The Formation Team , Formation | November 23 2020

Customer retention rate is one of the most critical metrics for measuring your company’s success and growth potential. We’ll explain how to calculate it, what other metrics to evaluate.

5 Loyalty Lessons You Shouldn't Ignore During COVID-19

BRANDON LOGSDON, PDI , PDI | November 20 2020

It’s been nearly 300 day since officials confirmed the first case of COVID-19 in the U.S. In that time, the country has undergone shutdowns, reopenings, and everything in between as.

Using Machine Learning for Smarter Segmentation

Josh Williams-Christy, HTK , HTK Limited | November 19 2020

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…It.