Loyalty Today Blogs

Beyond Transactions: Emotional Loyalty and Sustainable Brand Relationships

The Comarch Team , Comarch | March 01 2024

Capturing what triggers immediate emotions in consumer brand relationships and leads to the act of buying, is one thing. Knowing how to create lasting emotions that will.

Why Traditional Loyalty Programs are Outdated: How to Build Incentives That Reward the Right.

Sam Panzer, Talon.One , Talon.One | February 29 2024

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behavior. According to the USA’s National Retail.

The Power of the Golden Record: Personalizing Customer Journeys

The Baesman Team , Baesman | February 21 2024

In today's competitive business landscape, understanding the customer journey mapping process is crucial for marketing success. By knowing how customers interact with your brand, you can tailor.

Transforming Email Marketing with AI-Powered Product Recommendations

The Clutch Team , Clutch | February 19 2024

In the ever-evolving landscape of digital marketing, personalization has become more than a buzzword – it's a necessity. Brands are constantly seeking ways to deepen connections with their.

6 Common Retail & e-Commerce Loyalty Mistakes

Trevor Antley, Brierley – Capillary , BRIERLEY | February 16 2024

In retail and e-commerce, customer loyalty is more critical than ever. With an array of choices at their fingertips, customer loyalty can be fleeting.Retail and e-commerce brands often.

How To Improve Direct Mail Marketing Results

The Baesman Team , Baesman | February 12 2024

Are you looking to elevate your direct mail marketing results and take your campaign to new heights? Perhaps you're launching a direct mail initiative and seeking ways to ensure its success, or.

From First Purchase to Brand Ambassador: Bryan's Journey with Blue Ridge Camping Goods

The Clutch Team , Clutch | February 09 2024

July 15th, 2023It was an ordinary summer day for Bryan, a 40-year-old avid hiker, until he stumbled upon the brand new Blue Ridge Camping Goods store during his lunch break. The shelves were adorned.

Omnichannel Loyalty Strategies: Streamline the Customer Experience (CX)

Trevor Antley, Brierley – Capillary , BRIERLEY | February 06 2024

Omnichannel loyalty marketing has become a cornerstone in the evolving landscape of retail and customer service. It represents a strategic shift towards a more holistic, integrated.

3 Loyalty Trends We’re Seeing Right Now

The Marigold Team , Marigold Engage + by Marigold | February 01 2024

We’re nearing the mid-way point of the 2020s. Wild, right? First with a pandemic, then with inflation and rising interest rates, the challenge of retaining customers has been considerable, to.