Loyalty Today

Evaluating your loyalty technology platform? Five tips to streamline the process.

Jim Mattson , ICF Next | December 06 2019

Here are several ways brands can avoid common pitfalls. With wide-reaching impact and stakeholders in virtually every department, a loyalty technology implementation or migration can be one of the.

Premium Economy in 2019 - Is it worth it?

The CTM Team , CTM Loyalty | December 05 2019

2019 was dubbed the ‘Year of Premium Economy’, but did it live up to its expectations? Depending on your corporate travel policy, Premium Economy can be a preferred option for short.

Black Friday Blues: Rethinking discount-driven loyalty

Marlon , HTK Limited | December 04 2019

Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and.

Brand Storytelling: Using Authenticity to Build Customer Relationships

The CrowdTwist Team , CrowdTwist | December 03 2019

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to.

How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

Jon MacDonald , Annex Cloud | December 02 2019

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a.

Get the Best Results From Your Web Analytics Platform With the 3 P’s

Kelly Hansen, VP Insights , Ansira | November 27 2019

The strength of your web analytics framework relies on three basic principles: planning, partnership, and persistence.You can use the snazziest, feature-rich web analytics tool on the planet, but if.

How to Make The Holidays Easy For Your Customers, and More Profitable For Your Brand

Andrea LeGrand, ICF Next , ICF Next | November 26 2019

With two-thirds of consumers having just begun their holiday shopping in October, there’s still time to make the most of the season for both your shoppers and your brand. Here are six things to.

Is It Time to Rebrand Your Loyalty Program?

Jill Goran , Brierley+Partners | November 25 2019

 Four Key Creative Considerations The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty.

A successful 2020 starts right now!

, HelloWorld, A Merkle Company | November 22 2019

Strategize for these three events today   Always two steps ahead, successful marketers are planning for 2020 as their consumers buy turkeys and decorate the house. Next year is right around.