/  Loyalty Today

Inside the Mind of Decision Paralysis & Why Loyalty Marketers Should Care

Evan Snively , Maritz Motivation Solutions | April 25 2018

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most.
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ProKarma and Lenati Join Forces to Create End-to-End Digital Transformation Company

The Lenati Team , Lenati | April 23 2018

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering   BEAVERTON, OR and SEATTLE, WA (April 16, 2018.
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Flourish 2018 Recap: How to Increase Awareness of B2B Programs With End Users

Tom Boucher , CashStar | April 23 2018

It’s no secret that B2B gift card sales is an area where most retailers have room to grow. A Recent NAPCO Research report, sponsored by CashStar, confirmed this notion. Of the 100 major.
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Dos and Don’ts of Rolling Out a Loyalty Program

Kim Otocki , Paytronix | April 20 2018

Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of.
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A Perfect Storm of Science and Art

Nick Foppe , Maritz Motivation Solutions | April 19 2018

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.
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5 Ways Your Loyalty Program Can Give you a Competitive Advantage

Jon Siegal , Stellar Loyalty | April 19 2018

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail &mdash.
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Loyalty Fraud Cases & Categories for Fraud

Meg Kennedy , Kobie Marketing | April 17 2018

LOYALTY FRAUD – POTENTIAL FOR ABUSE MAKES PROGRAMS VULNERABLEThe loyalty business is booming and with it the size of the prize for fraudsters. In 2012, the estimated value of unredeemed points.
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Why Club Programs Work

Kim Otocki , Paytronix | April 16 2018

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or digital punch card for the club program of a convenience.
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Loyalty Program Design: Ignore Customers, Increase Returns

Libby Randolph , Maritz Motivation Solutions | April 13 2018

When speaking with brands on loyalty program strategy, it’s clear companies know they should be utilizing their data and personalizing the user experience, but there is often a barrier of.
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