Loyalty Today Blogs

Mission: Loyalty – Loyalty Program Mistakes That Shrink Your ROI

Jessica Mizerak, Antavo , Antavo | December 02 2022

While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they.

Our 6th Annual Holiday Shopping Identity Theft Survey Infographic eBook

Brittani Johnson, Iris Powered by Generali , Iris Powered by Generali | December 01 2022

While the holidays can be a joyous occasion, this is also a busy time of year for your customers and…identity thieves. We released our 6th Annual Holiday Shopping Identity Theft survey.

Want to Keep Your Customers? 7 Tips to Boost Customer Retention

The Group FiO Team | November 30 2022

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on.

Tomorrow's Loyalty Turns "Phygital"

Ashley McMillin & Lisa Schneider, The Lacek Group , The Lacek Group | November 29 2022

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one.

7 Ideas to Foster Customer Engagement

The Kobie Marketing Team , Kobie Marketing | November 28 2022

Customer engagement is more than a way to gauge how connected customers are with your brand. It’s an umbrella term for the various processes you can use to create and foster customer.

The Rewarding State of Travel: What Loyalty Program Members are Looking For

The Arrivia Team , Arrivia | November 23 2022

Some things are important to all travelers like value for money and having access to the right variety of travel options to meet their needs.But in our recent survey of members of a travel rewards.

Contextual 2.0: Why Geo-Contextual, Real-Time Marketing is the New Tech Tool Must Have

The Group FiO Team , Group FiO | November 22 2022

There’s no doubt that the digital marketing landscape is far different than it was just a few short years ago. Where it was once possible to use paid ads and a few blog posts to get the word.

How Competitive Cruise Prices Can Help Bolster Loyalty Programs

Mark Wilson, Arrivia , Arrivia | November 21 2022

While cruises have always been an excellent bang-for-your-buck travel option, they are particularly attractive and valuable for vacationers in the current economic environment. According to the CEO.

Mission: Loyalty – 14 Innovative Loyalty Program Ideas to Stand Out

Jessica Mizerak, Antavo , Antavo | November 18 2022

If there’s anything I’ve learned since becoming a secret agent for loyalty programs, it is that nothing tops the power of an innovative idea. As such, I dedicated my very first.