Loyalty Today Blogs

10 Customer Loyalty Mistakes Driving Your Customers Away

Anjali Pillai, Capillary Technologies , Capillary Technologies | February 11 2025

Here are 10 key customer loyalty mistakes that brands often make, risking a relationship with their customers and missing out on potential sales. Is your loyalty program truly driving loyalty, or is.
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CRM 101

Allana McDonald, Kobie , Kobie Marketing | February 10 2025

In an era dominated by digital transformation, the way brands engage with their customers has become more complex, and more critical, than ever. Customer Relationship Management (CRM) helps brands.
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2025 Predictions: Navigating the Next Wave of Customer Loyalty

The Bond Brand Loyalty Team , Bond Brand Loyalty | February 07 2025

As we head into what’s sure to be another dynamic year, we’ve prepared a list of the top trends and predictions that we anticipate will be at the forefront for 2025.2024, as outlined in.
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Travel Rewards Trends for 2025 and Beyond

The Switchfly Team , Switchfly | February 06 2025

Travel rewards have long been a favorite among individuals and organizations alike, offering a unique way to incentivize, recognize, and retain employees while adding a touch of adventure to work.
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Shiny Objects or Table Stakes: Navigating Loyalty Program Innovations

The Kobie Marketing Team , Kobie Marketing | February 05 2025

In the ever-evolving landscape of loyalty programs, distinguishing between fleeting trends and essential features is important. Kobie’s 2024 Consumer Research Report examines the.
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8 Trends Shaping the Future of Brand Loyalty and Customer Experience

The Phaedon Team , Phaedon | February 03 2025

As we approach 2025, the landscape of brand loyalty stands at a transformative crossroads. Economic pressures, technological advancement, and evolving consumer expectations are converging to reshape.
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Exploring the Intersection of B2B and B2C Loyalty Programs

The Kobie Marketing Team , Kobie Marketing | January 31 2025

While B2B and B2C loyalty programs often appear fundamentally different—with varied decision-making dynamics, shopping channels, and customer priorities—they share more common ground than.
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Personalization Best Practices in Finance to Foster Trust and Loyalty

Andrew Purviance, Bounteous , Bounteous | January 30 2025

In today’s digital world, personalization has become the cornerstone of effective marketing strategies. With the promise of delivering customized experiences that engage and convert.
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Keeping It Real: How Authenticity Wins Brand Loyalty

Sophia Palalas, Bond Brand Loyalty , Bond Brand Loyalty | January 29 2025

Authenticity is becoming increasingly crucial to consumers, especially Generation Z. According to a study by Stackla, an astonishing 90% of consumers say authenticity is important when.
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