Loyalty Today Blogs

Breach Prevention Basics: Cybersecurity Lessons from the SolarWinds Attacks

TOM CALLAHAN, PDI SOFTWARE , PDI | March 08 2021

We live in a world of clickbait and algorithms that favor the most extreme titles, opinions and content. Add in the real challenges individuals and corporations faced over the last 12 months, and we.
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The power of customer data [VIDEO]

The Comarch Team , Comarch | March 08 2021

This #loyaltyexpertsvoice episode features Bartosz Demczuk, Comarch's Consulting Director for the Middle East & Asia markets, explaining why collecting #customerdata is so important these.
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Delivering Email Best Practices by the Boatload with Norwegian Cruise Line [Guide]

Julian Bracey-Davis, Cheetah Digital , Cheetah Digital | March 05 2021

At Cheetah Digital, we’re fortunate to work with some of the biggest and most respected names in the travel and hospitality industry, including brands located all across the seven seas.  .
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The History of Customer Loyalty Programs

Sandra Sydlik, Stuzo , Stuzo | March 05 2021

As early as the 1700s, retailers started implementing programs to create loyal customers. Today, technology has empowered the customer with more information, choice, and flexibility than ever before,.
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Protecting Your Business Across 100% of the Purchasing Journey

The Forter Team , Forter | March 04 2021

Customers interact with merchants in numerous ways – through websites, mobile apps, and brick and mortar stores.Today, the purchasing journey spans across devices, platforms, and locations as.
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Why Loyalty Program Differentiation is Key to Increasing Customer Engagement

Jim Tierney, Clarus Commerce , Clarus Commerce | March 04 2021

Brands spend a tremendous amount of time and money on differentiation.From product to price point to marketing to customer experience, it’s one of the biggest topics in retail.So, what about.
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Why 2021 Is the Year of Speed, Agility and Experimentation

The Formation Team , Formation | March 03 2021

The coronavirus pandemic has changed businesses forever. Companies have been pushed to the brink of crisis, resorting to cutting staff and budgets if they were unable to adapt to the new.
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How Unilever Improved Customer Identity Recognition Five-Fold In Six Weeks

Dana Moroze, Epsilon , Epsilon | March 03 2021

The Unilever U.S. team had identity challenges: For years customers received emails and visited the website, but not always by clicking through Unilever’s emails. Those website visits were.
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Personalized Consumer Journey [VIDEO]

The Comarch Team , Comarch | March 02 2021

In this week’s episode of #loyaltyexpertsvoice, Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she.
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