Loyalty Today Blogs

How to Launch a Loyalty Program in China With Solutions Like a WeChat Mini-App

Zsuzsa Kecsmar, Antavo , Antavo | August 11 2022

The biggest challenge of winning over the Asia-Pacific demographic as a Western brand lies in understanding differences in customer behavior and loyalty. Big brands with decades of history serving.
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Navigate your Loyalty-Fueled Summer Adventure

Ben Torgerson, The Lacek Group , The Lacek Group | August 11 2022

Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up! We’re back on the road for a cross-country fantasy road trip all over.
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Loyalty Fraud: Q&A with Marianne Bunn, Product Owner and Business Analyst at Clutch

The Clutch Team , Clutch | August 10 2022

Loyalty fraud is the act of cheating in a loyalty program to unfairly earn points or benefits. We asked resident Machine Learning expert at Clutch, Marianne Bunn to explain how ML technology can be.
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How To Create More Engaging Customer Experiences Through Print

The Baesman Team , Baesman | August 10 2022

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking.
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5 Mistakes You DON’T Want Your Customer Loyalty Program to Make

The Group FiO Team , Group FiO | August 09 2022

In today’s crowded e-commerce landscape, having a robust, data-driven customer loyalty program is no longer a “nice to have,” it’s a MUST. And if you don’t have a.
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Will AVOD eclipse the subscription model?

Manish Dubey, Tata Consultancy Services , Tata Consultancy Services | August 09 2022

In the last few years, subscription platforms with original premium content have eaten into the market share of the advertising-based video on-demand (AVOD) platform. But with subscription fatigue.
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5 Best Email Marketing Practices to Boost Revenue

The Baesman Team , Baesman | August 08 2022

Email marketing is a great way to turn contacts into customers. Not just any emails will have the impact you want, though. Make sure you’re following these five best practices to make the most.
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7 Loyalty Program Must-Haves to Engage Gen Z Customers

Barbara Kekes-Szabo, Antavo , Antavo | August 08 2022

There’s a new wave of shoppers on the rise — Gen Z customers. As a savvy marketer, you must learn to understand what makes this younger generation tick, and what loyalty program features.
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Rethinking the Customer Journey with Zero Party Data

The Group FiO Team , Group FiO | August 05 2022

There’s a new type of data offering brands an opportunity to build trust and loyalty with consumers: zero-party data.Brands are facing a privacy and personalization paradox. Consumers want to.
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