Loyalty Today Blogs

Beyond Transactions: Emotional Loyalty and Sustainable Brand Relationships

The Comarch Team , Comarch | March 01 2024

Capturing what triggers immediate emotions in consumer brand relationships and leads to the act of buying, is one thing. Knowing how to create lasting emotions that will.
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Why Traditional Loyalty Programs are Outdated: How to Build Incentives That Reward the Right.

Sam Panzer, Talon.One , Talon.One | February 29 2024

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behavior. According to the USA’s National Retail.
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The Power of the Golden Record: Personalizing Customer Journeys

The Baesman Team , Baesman | February 21 2024

In today's competitive business landscape, understanding the customer journey mapping process is crucial for marketing success. By knowing how customers interact with your brand, you can tailor.
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Transforming Email Marketing with AI-Powered Product Recommendations

The Clutch Team , Clutch | February 19 2024

In the ever-evolving landscape of digital marketing, personalization has become more than a buzzword – it's a necessity. Brands are constantly seeking ways to deepen connections with their.
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6 Common Retail & e-Commerce Loyalty Mistakes

Trevor Antley, Brierley – Capillary , BRIERLEY | February 16 2024

In retail and e-commerce, customer loyalty is more critical than ever. With an array of choices at their fingertips, customer loyalty can be fleeting.Retail and e-commerce brands often.
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How To Improve Direct Mail Marketing Results

The Baesman Team , Baesman | February 12 2024

Are you looking to elevate your direct mail marketing results and take your campaign to new heights? Perhaps you're launching a direct mail initiative and seeking ways to ensure its success, or.
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From First Purchase to Brand Ambassador: Bryan's Journey with Blue Ridge Camping Goods

The Clutch Team , Clutch | February 09 2024

July 15th, 2023It was an ordinary summer day for Bryan, a 40-year-old avid hiker, until he stumbled upon the brand new Blue Ridge Camping Goods store during his lunch break. The shelves were adorned.
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Omnichannel Loyalty Strategies: Streamline the Customer Experience (CX)

Trevor Antley, Brierley – Capillary , BRIERLEY | February 06 2024

Omnichannel loyalty marketing has become a cornerstone in the evolving landscape of retail and customer service. It represents a strategic shift towards a more holistic, integrated.
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3 Loyalty Trends We’re Seeing Right Now

The Marigold Team , Marigold Engage + by Marigold | February 01 2024

We’re nearing the mid-way point of the 2020s. Wild, right? First with a pandemic, then with inflation and rising interest rates, the challenge of retaining customers has been considerable, to.
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