Customers Frustrated with Brands that Fail to Personalize

Loyalty 360 ,The Clutch Team , Clutch | February 04 2016

As your customers get increasing sophisticated in their shopping behaviors, their expectations in receiving personalized experiences from your brand are increasing exponentially. According to an .


What’s the difference between CRM and Loyalty?

Chris McLaren , Aimia | August 24 2016

Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer relationship spectrum. The difference is rooted in the expectations set between brand and.


Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

Randy Hernandez, Brierley+Partners , Brierley+Partners | January 11 2019

Part 1: New Rules in Loyalty Liability & Revenue RecognitionAccounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are.


Emotional Loyalty in 2019

The Annex Cloud Team , Annex Cloud | January 23 2019

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t.


Suggested Reading: Hedge Fund Trends: Mobile Commerce Retailing

Jason Howie ,Gary Pollack | February 11 2014

According to new data from Michael Zimmerman’s hedge fund Prentice Capital, one-third of online shoppers now only use their mobile devices when shopping. With mCommerce sales trending.


The Future of Mobile: Welcoming the Next Era of Engagement

Mike Puffer, Sr Director, Strategy, Insights, and Innovation, HelloWorld, A Merkle Company , HelloWorld, A Merkle Company | March 28 2019

Consumers are swimming in a sea of apps. To cut through the noise in today’s “always on” world, brands must prioritize meaningful mobile experiences with everyday utility and real.


New Loyalty Program Accounting Guidelines are Coming

Gina Fleck , HelloWorld, A Merkle Company | November 22 2017

As a loyalty marketer, you may not stand around the water cooler and talk about FASB, U.S. GAAP, or the differences between deferred revenue and incremental cost as accounting methods. You may not.


Twitter Awards #MVP to Planters for a Winning Digital Strategy

, HelloWorld, A Merkle Company | February 11 2019

As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the traditional prime-time television spot. Merkle’s sixth.


Loyalty Landscape: Automotive Service Roundtable

Loyalty 360 ,The Clutch Team , Clutch | January 12 2016

A Look at the Customer Challenges and Innovations Across the Automotive Service IndustryWhen it comes to customer engagement and loyalty, much of the attention is squarely on traditional industries.