Loyalty Today

Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

Randy Hernandez, Brierley+Partners , BRIERLEY | January 11 2019

Part 1: New Rules in Loyalty Liability & Revenue RecognitionAccounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are.


What’s the difference between CRM and Loyalty?

Chris McLaren , Aimia | August 24 2016

Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer relationship spectrum. The difference is rooted in the expectations set between brand and.


Customers Frustrated with Brands that Fail to Personalize

Loyalty 360 ,The Clutch Team , Clutch | February 04 2016

As your customers get increasing sophisticated in their shopping behaviors, their expectations in receiving personalized experiences from your brand are increasing exponentially. According to an .


#Blurredlines: Are Some Of The World’s Biggest Brands Turning Into Technology Companies?

Bernard Chung ,Reuven Gorsht , SAP | October 21 2013

With no pun intended for this summer’s hit song by Robin Thicke, the lines between some traditional companies and technology companies as we know them, are blurring at a rapid pace.Some brands.


Motivating Consumer Engagement with Gamification

Gina Fleck – Senior Director, Strategy & Insights and Michela Baxter – Senior Director, Loyalty , Merkle | October 29 2019

These days, gamification is a marketing buzzword, seemingly ubiquitous in the industry and sometimes seen as a foolproof way to inject a little fun into consumer engagement campaigns. Gamification.


Using Voice To Amplify Your Brand Experience

J. Autumn Nelson, Copy Director at HelloWorld, a Merkle Company , Merkle | September 19 2019

The Voice Revolution is here. Welcome to the modern world where custom skills perform pretty much anything – from turning the lights on, to playing soft lullabies, and everything in between.


Brand vs. Branding: Why ‘Away’ is More Than a Luggage Company

Cristina Dinozo, Yotpo , Yotpo | December 10 2019

Away has achieved cult-like status for its meticulously designed luggage. The bags have become part of a lifestyle, a must-have feature of the jet-set uniform. Even more than airport cred, Away has.


Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

The CrowdTwist Team , CrowdTwist | December 15 2017

Brand advocates are the the cheerleaders that help your brand engage and build relationships with future prospects, leads and customers. These loyal patrons are invaluable for a brand, and Sleep.


A successful 2020 starts right now!

, Merkle | November 22 2019

Strategize for these three events today   Always two steps ahead, successful marketers are planning for 2020 as their consumers buy turkeys and decorate the house. Next year is right around.