Loyalty Today

Customers Frustrated with Brands that Fail to Personalize

Loyalty 360 ,The Clutch Team , Clutch | February 04 2016

As your customers get increasing sophisticated in their shopping behaviors, their expectations in receiving personalized experiences from your brand are increasing exponentially. According to an .


What’s the difference between CRM and Loyalty?

Chris McLaren , Aimia | August 24 2016

Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer relationship spectrum. The difference is rooted in the expectations set between brand and.


#Blurredlines: Are Some Of The World’s Biggest Brands Turning Into Technology Companies?

Bernard Chung ,Reuven Gorsht , SAP | October 21 2013

With no pun intended for this summer’s hit song by Robin Thicke, the lines between some traditional companies and technology companies as we know them, are blurring at a rapid pace.Some brands.


Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

Randy Hernandez, Brierley+Partners , Brierley+Partners | January 11 2019

Part 1: New Rules in Loyalty Liability & Revenue RecognitionAccounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are.


Emotional Loyalty in 2019

The Annex Cloud Team , Annex Cloud | January 23 2019

The traditional model of customer loyalty focuses around the idea of offering incentives in exchange for loyalty points or products. However, this transactional model overlooks those who aren’t.


Using Voice To Amplify Your Brand Experience

J. Autumn Nelson, Copy Director at HelloWorld, a Merkle Company , HelloWorld, A Merkle Company | September 19 2019

The Voice Revolution is here. Welcome to the modern world where custom skills perform pretty much anything – from turning the lights on, to playing soft lullabies, and everything in between.


The Future of Mobile: Welcoming the Next Era of Engagement

Mike Puffer, Sr Director, Strategy, Insights, and Innovation, HelloWorld, A Merkle Company , HelloWorld, A Merkle Company | March 28 2019

Consumers are swimming in a sea of apps. To cut through the noise in today’s “always on” world, brands must prioritize meaningful mobile experiences with everyday utility and real.


Twitter Awards #MVP to Planters for a Winning Digital Strategy

, HelloWorld, A Merkle Company | February 11 2019

As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the traditional prime-time television spot. Merkle’s sixth.


Premium Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend?

Brian Carl, Clarus Commerce , Clarus Commerce | February 13 2019

In recent years we have seen many brands rethink their retail strategies by using premium loyalty programs.As loyalty program benefits become more experiential-based to attract.