Loyalty Today Blogs

Transactional Loyalty: Why These Points-For-Purchase Programs Fall Short

Circe McNaughton, Cheetah Digital by Marigold , Marigold Engage + by Marigold | May 17 2023

Brands looking to cultivate real emotional connections with their customers to drive customer lifetime value, retention, and revenue need more than a transaction-based loyalty program. With a.

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Top 10 Customer Loyalty Trends for 2024

Capillary Marcomm , Capillary Technologies | January 05 2024

Customer loyalty management is evolving rapidly in the age of AI, we take a look at some key trends shaping the industry in 2024.This is list is curated by- Anjali Pillai, Trevor Antley, Megan.

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How to Do Loyalty and Rewards Without Discounts

Sam Panzer, Talon.One , Talon.One | July 24 2023

Nurturing customer loyalty means working consistently to find a higher share of shoppers’ hearts and minds — conveying value by building deeper emotional connections. According to loyalty.

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Top 15 Customer Loyalty Trends to Follow in 2024

The Comarch Team , Comarch | January 11 2024

From the end of the third-party cookies to further AI advancements, 2024 is definitely shaping up to be an exciting and challenging year. Prepare yourself for.

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Customers Frustrated with Brands that Fail to Personalize

Loyalty 360 ,The Clutch Team , Clutch | February 04 2016

As your customers get increasing sophisticated in their shopping behaviors, their expectations in receiving personalized experiences from your brand are increasing exponentially. According to an .

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What is Personalization and How to Use It to Boost Loyalty?

The Comarch Team , Comarch | January 25 2024

A personalized gift from a friend is a perfect way to show that they care and pay attention. A generic one may suggest they don’t know you as much as you.

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3 Loyalty Trends We’re Seeing Right Now

The Marigold Team , Marigold Engage + by Marigold | February 01 2024

We’re nearing the mid-way point of the 2020s. Wild, right? First with a pandemic, then with inflation and rising interest rates, the challenge of retaining customers has been considerable, to.

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The Mobile Experience: A Retention Generator

The nventive Team , nventive | January 24 2024

Retention is defined as being the art of creating and managing a lasting and personalized relationship with each of your customers in order to maximize your wallet share and your customer lifetime.

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Upgrading Your Loyalty Program - From Generic to Personalized

Sam Panzer, Talon.One , Talon.One | May 30 2023

When it comes to getting the most out of your loyalty program, personalization is the final piece of the puzzle. ‍On average 71% of consumers express some level of frustration when their shopping.

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