Loyalty Today

Six steps to launching a new loyalty program

Guy Cierzan , ICF Next | October 11 2019

Launching a loyalty program is hard. Launching a program when all of your competitors already have one is harder.Loyalty is a well-established marketing discipline that has saturated almost every.


Customers Frustrated with Brands that Fail to Personalize

Loyalty 360 ,The Clutch Team , Clutch | February 04 2016

As your customers get increasing sophisticated in their shopping behaviors, their expectations in receiving personalized experiences from your brand are increasing exponentially. According to an .


Purposeful Moments: Start Your CX Journey in the Here and Now

Kay Van Slooten, Bond Brand Loyalty , Bond Brand Loyalty | October 09 2019

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is.


5 Ways to Improve Your Customer Relationships

The cxLoyalty Team , cxLoyalty | October 08 2019

Strong customer relationships are critical to the success of your company, helping to build brand advocates that drive more revenue and, if needed, help weather a crisis. There’s no single.


How retail brands are getting the customer experience right

Catherine Thurtle , Qualtrics | October 14 2019

Danielle Lumetta, Retail Consulting Manager at Accenture, has advised some of the world’s biggest retail brands. In our latest CX Visionaries profile, we spoke to her about brands excelling.


How Coach, JustFab and Walgreens personalize marketing on a 1:You level

Kristi Roehr , Epsilon | October 10 2019

Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey. Gone are the.


What’s the difference between CRM and Loyalty?

Chris McLaren , Aimia | August 24 2016

Strategic differences CRM and loyalty are best seen as sitting on different points of a brand-customer relationship spectrum. The difference is rooted in the expectations set between brand and.


Mind the GAAP- Part 1: New Rules in Loyalty Liability & Revenue Recognition

Randy Hernandez, Brierley+Partners , Brierley+Partners | January 11 2019

Part 1: New Rules in Loyalty Liability & Revenue RecognitionAccounting rarely makes any marketer’s Top 10 list for enthralling must-reads, but if you have a loyalty program, or are.


Using Voice To Amplify Your Brand Experience

J. Autumn Nelson, Copy Director at HelloWorld, a Merkle Company , HelloWorld, A Merkle Company | September 19 2019

The Voice Revolution is here. Welcome to the modern world where custom skills perform pretty much anything – from turning the lights on, to playing soft lullabies, and everything in between.