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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate their challenges.
From the challenge of offering unique experiences to personalization to security breaches...Read More
Companies focused on customer loyalty have created a range of strategies to improve brand affinity.
They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses....Read More
Creating engaging experiences to drive customer loyalty might be the bestmarketing strategy that brands can currently employ. Brands and marketers thatfocus on creating these experiences typically reap benefits that competitors don’t.At...Read More
Every consumer-centric loyalty provider knows that collecting data, analyzing it, and creating insights from it are extremely difficult challenges. Brands not only have to adhere to increasingly stricter regulations and handle massive amounts of...Read More
According to Marlon Bowser, CEO of technology supplier HTK, “If retailers are going to prioritize something this year, it should be data. Pursuing CX and loyalty initiatives without giving proper attention to the data that powers them will...Read More
Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers.
Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More
In recent years, consumers have shown more concern for social justice causes. They are worried about
climate change and sustainability. They are interested in more diverse workplaces, communities, and
political representation. They want their...Read More
Measurement is a necessity in every industry, and the travel and entertainment industry is no different. In fact, measurement might be even more important for brands offering travel accommodations and entertainment experiences, since data tracking...Read More