CCPA: An Industry Report | Featuring Loyalty360 Executive Perspectives

  • February 13 2020
  • Resource: Research And Reports

As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate their challenges. From the challenge of offering unique experiences to personalization to security breaches...Read More

Employee Engagement: A Restaurant Industry Perspective

  • September 18 2019
  • Resource: Research And Reports

 Companies focused on customer loyalty have created a range of strategies to improve brand affinity. They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses....Read More

Loyalty360 Executive Perspective: Employee Engagement

  • September 11 2019
  • Resource: Research And Reports
  • Loyalty360

Creating engaging experiences to drive customer loyalty might be the bestmarketing strategy that brands can currently employ. Brands and marketers thatfocus on creating these experiences typically reap benefits that competitors don’t.At...Read More

Data and Analytics: A Sports and Entertainment Industry Perspective

  • July 10 2019
  • Resource: Research And Reports
  • Loyalty360

Every consumer-centric loyalty provider knows that collecting data, analyzing it, and creating insights from it are extremely difficult challenges. Brands not only have to adhere to increasingly stricter regulations and handle massive amounts of...Read More

Data and Analytics: A Retail Industry Perspective

  • June 19 2019
  • Resource: Research And Reports
  • Loyalty360

According to Marlon Bowser, CEO of technology supplier HTK, “If retailers are going to prioritize something this year, it should be data. Pursuing CX and loyalty initiatives without giving proper attention to the data that powers them will...Read More

Loyalty360 2019 State of the Industry Executive Perspectives Report

  • March 20 2019
  • Resource: Research And Reports
  • Loyalty360

Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers. As...Read More

Loyalty360 Executive Perspective: Personalization

  • December 07 2018
  • Resource: Research And Reports
  • Loyalty360 & Baesman

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

Loyalty360 Executive Perspectives: Corporate Social Responsibility

  • November 15 2018
  • Resource: Research And Reports
  • Loyalty360

In recent years, consumers have shown more concern for social justice causes. They are worried about climate change and sustainability. They are interested in more diverse workplaces, communities, and political representation. They want their...Read More

Executive Perspectives: The Changing Nature of Customers: A Travel and Entertainment Perspective

  • November 07 2018
  • Resource: Research And Reports
  • Loyalty360

Measurement is a necessity in every industry, and the travel and entertainment industry is no different. In fact, measurement might be even more important for brands offering travel accommodations and entertainment experiences, since data tracking...Read More

Loyalty360 Executive Perspectives: Loyalty Defined

  • October 09 2018
  • Resource: Research And Reports
  • Loyalty360

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

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