[Podcast] Loyalty360 State Of The Industry Podcast: Featuring Red Shoes Living and Fidelum

  • April 03 2019
  • Resource: Multimedia
  • Loyalty360

Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers. As...Read More

[Podcast] Loyalty360 Executive Perspectives: Corporate Social Responsibility

  • November 16 2018
  • Resource: Multimedia

In recent years, consumers have shown more concern for social justice causes. They are worried about climate change and sustainability. They are interested in more diverse workplaces, communities, and political representation. They want their...Read More

[Podcast] Loyalty360 Executive Perspective: The Challenge of Data, Analytics, and Creating Insight, Part 3

  • November 16 2018
  • Resource: Multimedia

Big Data and consumer analytics is becoming more sophisticated and is opening the door to both exciting opportunities and formidable challenges. Organizations are striving to get a clearer picture of their customers. Data about consumer behavior...Read More

[Podcast] Loyalty360 Executive Perspectives: Loyalty Defined

  • November 16 2018
  • Resource: Multimedia

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

[Podcast] Loyalty360 Executive Perspectives: Measurement

  • November 16 2018
  • Resource: Multimedia
  • Loyalty360

Driving customer loyalty in all its forms and facets is one of the preeminent marketing strategies that brands currently seek to harness. Even though it is finally being recognized as a powerful marketing tool, customer loyalty still presents a...Read More

[Podcast] Loyalty360 Executive Perspective: The Ever-Changing State of the Modern Customer: How Customers are Changing and How Marketers Should Respond - A Qualitative Peer-Drive Perspective

  • November 15 2018
  • Resource: Multimedia

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess. All forms of marketing are...Read More

[Podcast] How Ryder Drives Customer Loyalty on the Long Road Ahead

  • February 19 2018
  • Resource: Multimedia

Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More

What We're Seeing and Hearing: January 28th, 2018

  • February 01 2018
  • Resource: Multimedia
  • Mark Johnson, Loyalty360

In this episode of What We're Seeing & Hearing, CEO Mark Johnson touches on some of the latest topics driving Loyalty360 content and the customer loyalty industry as a whole.  [0:36] USA Today/Gannett Interview: ...Read More

[Podcast] How the Art of Storytelling Shapes Digital Customer Engagement

  • January 31 2018
  • Resource: Multimedia
  • Loyalty360

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

[Podcast] Interview with Loyalty Expo Keynote Mitch Prinstein

  • January 25 2018
  • Resource: Multimedia
  • Mark Johnson, Loyalty360

Newly announced as keynote speaker of Loyalty Expo 2018, Mitch Prinstein is the author of Popular: The Power of Likebility in a Status-Obsessed World, and serves as the John Van Seters Distinguished Professor of Psychology and...Read More

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