GameStop Brand Remains Strong Thanks to Loyalty Program, Employee Engagement

  • February 25 2017
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Note: This article orginally appeared May 11th, 2016. In the world of gaming, few names are more recognizable than GameStop, and few other companies within the industry can claim to have the same influence as the retail giant. One reason for the...Read More

A Loyalty360 Primer via the What We’re Seeing & Hearing Podcast

  • February 10 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Talking to the world’s top brands each week provides amazing insight for the Loylaty360 audience.  In our What We’re Hearing & Seeing podcast, Loyalty360 CEO and CMO Mark Johnson takes the opportunity to distill some of the...Read More

Wyndham Rewards’ Simplicity and Flexibility Drive Loyalty Program Success

  • January 21 2017
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

This article was originally published June 21st, 2016. Wyndham Rewards is a unique loyalty program. In a successful bid to reject the complex conventions typically still found throughout the hotel and travel industry, Wyndham instead embraced...Read More

Wayfair Seeks Improved Brand Loyalty Through Online CX

  • December 29 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Editor’s Note - This story was originally published in October's Loyalty Management Online, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular...Read More

Wyndham Differentiates with Loyalty Program Simplicity

  • December 24 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Cutting through all the noise currently pervading the customer loyalty industry today is not easy. By some estimates, it is not unreasonable for the average consumer to be involved in dozens of various loyalty programs. Increasing customer...Read More

Customer Relationship Management Keeps Amtrak Guest Rewards on Track

  • July 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Amtrak is the partially government-funded, for-profit national passenger rail service. Though it has no direct rival, it does face stiff competition from airlines, automobiles, and buses. Earlier this year, Amtrak made improvements to its loyalty...Read More

Staples EVP Global Commerce: Customer Experience is the Most Important Thing

  • July 05 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Loyalty marketers often talk about the power and allure of a great customer experience. Some brands offer more compelling, memorable customer experiences than others. With the meteoric rise of social media and its global effect on brand image, a...Read More

MGM Resorts International Holds Commitment to Improving Customer Experience Every Day

  • July 04 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Customer experience is widely viewed as the great differentiator in the world of loyalty marketing. For MGM Resorts International, the customer experience, or in its case, the guest experience, is second to none. That commitment is woven into the...Read More

Schools First Credit Union Navigates Change to Build Customer Loyalty

  • July 03 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Credit Unions were among the first challenger brands, providing a business model that differed from traditional banks. Often Member-owned, brand loyalty is baked right in. However, such institutions face challenges especially in keeping up with...Read More

Brand Loyalty Without Borders: How the Canadian Red Cross Inspires and Engages Donors

  • July 02 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

On April 25, 2015 a devastating earthquake shook Nepal to its core. It measured a 7.8 magnitude on the Richter scale and nearly left the country in ruins. It was the worst natural disaster to strike Nepal in decades, and as the world turned its...Read More

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