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Collaborations can enhance digital experience and engagement in new and exciting ways. Two companies have come to together to do just that. Commerce marketing innovators Yotpo and Klaviyo have announced an integration upgrade to create improved email experiences for D2C brands. Building on Klaviyo and Yotpo’s existing loyalty program integration, the enhancement enables brands to use user-generated content (UGC) and data to convert email subscribers into buyers more effectively.
“Today’s top direct-to-consumer....
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