Five days ago, officials at Sears Holdings announced plans to enhance liquidity and accelerate a return to profitability amid ongoing fiscal challenges (its third-quarter sales of $3.7 billion were far less than the $5 billion for the same period the previous year). All along its recent path of sinking sales, Sears officials have pointed to their successful Shop Your Way loyalty program as one of the keys to restore brand loyalty.
Sears officials outlined incremental actions to further streamline its operations and drive profitability....